SELF TRUST FUND

You’ve been planning to leave for six months. A year. Maybe three. And you’re still there.

That’s not a planning problem. That’s not a confidence problem. And it is definitely not a creativity problem.

That’s a valuation problem — and it’s costing you years you can’t get back.

You make real money. You’re good with numbers. You manage budgets and teams and quarterly reviews with one hand tied behind your back.

And somewhere in the middle of all of it, there’s a book. A business. A design studio. A life you’ve been quietly sketching in the margins of the one you’re actually living.

You know you’re leaving. That’s not the question anymore.

The question is how — without burning down your finances, starting from scratch, or becoming one of those people who tells everyone to “just trust the process” and can’t explain how they pay rent.

You don’t have a motivation problem. You have a map problem.

You’ve taken the weekend workshops. You’ve done the journaling. You’ve got clarity on what you want — you just can’t figure out how to build the bridge from here to there without torching everything you’ve spent 15 years building.

Here’s what’s actually happening:

You’ve been trained to treat your corporate salary as real money and your creative work as just a side thing. Not because you’re small-minded. Because that’s what you were taught — and until that changes at the root, the exit plan keeps springing leaks.

You keep saving toward your freedom fund. Something always drains it.

You keep blocking off time to work on your business. It keeps getting filled.

You keep saying “by the end of the year.” The year keeps ending.

That’s not procrastination. That’s conditioning.

And conditioning can be changed — with the right plan, built for someone with something to lose.

You didn’t build your career to feel trapped by it.

My clients walk in wearing golden handcuffs.

They walk out with a plane ticket, a business plan, and a life they actually chose.

Usually within 6–9 months.

Not because they finally got brave enough. Because they finally had a roadmap built for someone at their level

— someone with a mortgage and a team and parents who depend on them, who needs the spreadsheet and the dream and refuses to choose between them.

That’s what I do.

I’m the rare person who can help you map your exit budget on Tuesday and spend Wednesday talking about what your life looks like when you wake up without an alarm in Lisbon.

Strategy AND soul. Numbers AND vision.

You don’t have to pick a side.


I’m Rhianna Basore — and I’ve been exactly where you are.

I spent 20 years as a professional actor learning to navigate the impossible tension between creative calling and financial reality. I’ve managed nonprofit organizations, built my own businesses, and done the financial transformation myself — not from a textbook, but from the actual scars of figuring it out.

I’m not a cheerleader. I’m not a motivational speaker. I’m not going to tell you to believe in yourself and the money will come. I’m an architect. I build exits for brilliant women who are done performing gratitude for careers that are slowly draining the life out of them.

You didn’t build your career to feel trapped by it.

Let’s build the way out.


Rhianna carefully walks people into a safe, warm space that can ultimately turn their life around.

Rhianna is a fire pistol. Her infectious energy, loving attitude and gentle confidence combine to make her the perfect coach. Having been through ups and downs in the arena of personal finance, she knows exactly how to help a creative person who wants to avoid the topic of money and business.”  – Lauren Williams, Movie Hatch

Rhianna’s knowledge in finance combined with her witty personality really helped me to solidify my offerings.

Rhianna Basore is a powerhouse money and mindset coach. I came to her seeking help on how to best package and price my current coaching programs. If you are struggling with anything around money or mindset, definitely connect with her. You’ll be glad you did.”  – Lisa Marie Pepe, The Confidence Coach and Online Visibility Expert for passionate and purpose-driven entrepreneurs.  

How much longer are you willing to wait?

Every month you stay is another month your creative dream sits in a Notes app collecting dust — and another month of spending money on things that make the current life more bearable instead of building the next one.

You’re not broke. You’re misdirecting.

The investment you’re not making in your exit? You’ve already spent it. Just on things that keep you comfortable enough to stay stuck.

Not sure where to start?

Find out which pattern is keeping you in the golden cage — and what it actually takes to break free.

(Because your block has a name. And once you know what it is, you can work with it.)

Corporate creatives escape the golden cage and build lives they actually chose. 

That’s the work. Are you ready?

SELF TRUST FUND

Rhianna@SelfTrustFund.com

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